Privacy Policy
Understand what information we collect and how we use it.
Max Gold India Jewellery Private Limited, trading as "Max Gold", respects your privacy. This Privacy Policy explains what information we collect when you visit maxgold.cash Website or do business with us at any of our branches or through our Doorstep Valuation Service, why we collect it, how we protect it, and the choices you have. By using the Website or our services, you agree to this Policy.
1. Information We Collect
We only collect information that helps us respond to you or complete a transaction with you. This may include:
- Contact details you share with us, such as your name, phone number, and email address, when you fill in an enquiry form or contact us directly.
- Identification and transaction details collected in person when you sell an item to us or use our Release Pledged Gold or Doorstep Valuation services, such as your ID proof, pledge/loan documents (where applicable), and details of the item(s) sold — which we are required to keep as a business record.
- Basic technical information collected automatically when you browse the Website, such as your device type, browser, approximate location, and the pages you visit. This is typically gathered through cookies and similar tools (see Section 5).
- Any message or information you send us directly, for example by phone, WhatsApp, or email.
2. How We Use Your Information
- To respond to your enquiry and answer your questions.
- To arrange and complete a transaction with you, including any identity checks required by law and, for Release Pledged Gold, liaising with your bank or financier as authorised by you.
- To keep the transaction records that businesses like ours are required to maintain.
- To operate, maintain, and improve the Website.
- To contact you about your enquiry or transaction.
- To detect and prevent fraud or unlawful activity.
We do not use your information for any purpose beyond what is described in this Policy.
3. We Do Not Sell Your Information
Max Gold does not sell, rent, or trade your personal information to anyone, for any reason. All customer details and transaction information are kept confidential, and we do not share your information with third parties except in the limited situations described below, and we never share more information than is necessary for that purpose.
4. When We May Share Information
We keep your information to ourselves except where:
- We are required to share it with a government authority, regulator, or law enforcement body under applicable law.
- For a Release Pledged Gold transaction, we share the necessary details with your bank or financier, solely to settle the pledge on your behalf, as authorised by you.
- We use a trusted service provider to help us run the Website (for example, website hosting), and that provider only processes information on our instructions and does not use it for their own purposes.
- Sharing is necessary to protect our legal rights, prevent fraud, or respond to a genuine legal request.
We do not share your information with anyone for their own marketing or commercial use.
5. Cookies and Similar Technologies
The Website may use cookies or similar small files to help it function properly and to understand how visitors use it, such as which pages are viewed most often. You can control or turn off cookies through your browser settings; doing so may affect how some parts of the Website work.
6. Data Storage and Security
We take reasonable steps to protect the information we hold. Access to customer records — whether physical documents or Website data — is limited to authorised staff who need it to do their work. However, no method of storing or transmitting information online is completely secure, and we cannot guarantee absolute security.
7. How Long We Keep Your Information
We keep your information only for as long as needed for the purpose it was collected, including any minimum period required by law for business and transaction records, after which it is safely deleted or discarded.
8. Your Rights
Under India's Digital Personal Data Protection Act, 2023 ("DPDP Act"), you — as the "Data Principal" — have rights over the personal data we hold about you, including the right to:
- Ask us what personal information we hold about you, and how it is used.
- Ask us to correct information that is inaccurate or out of date.
- Ask us to erase your information, except where we are required to keep it for legal or record-keeping reasons (such as a completed transaction).
- Withdraw any consent you have given us, and register a grievance with us regarding how we handle your information.
To exercise any of these rights, please contact us using the details in Section 12.
9. Children's Privacy
Our Website and services are meant for adults. We do not knowingly collect personal information from anyone under 18. If we learn that we have done so by mistake, we will delete it.
10. Third-Party Links and Services
The Website may contain links to third-party sites or services, such as social media pages or messaging apps. This Policy applies only to our own Website — we encourage you to read the privacy policy of any third-party site before sharing information with it.
11. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or in the law. Any update will be posted on this page with a new "Last Updated" date.
12. Contact Us / Grievance Officer
If you have any questions about this Privacy Policy or how we handle your information, or wish to raise a grievance, please contact us:
Trade Name: Max Gold
Registered Legal Entity: Max Gold India Jewellery Private Limited
Head Office: 2nd Floor, No. 10 (34), 2nd Avenue Road, Anna Nagar East, Chennai, Tamil Nadu 600102
Phone: 044-4545 4545 / +91 96774 06080
Email: info@maxgold.co.in
GSTIN: 33AASCM4201E1ZS
For the full list of our branches across Chennai and Coimbatore, please see the Contact page on this Website.